This power supply manufacturer required a sharper, more professional brand image and positioning to grow its military business. ITT Power Solutions needed brand materials that presented a more clearly defined unique value proposition and customer benefit messaging that would resonate with military project managers and purchasing personnel.
Under the positioning themes “Power on” and “All systems go,” TW created a unified marketing program that included sales brochures, trade show exhibits, demo truck graphics, a website, and advertising. The messaging leveraged ITT’s position as the largest supplier of image-intensifier power supplies to the U.S. Army. The company’s key differentiators of custom design and advanced manufacturing were highlighted in a contemporary design.